Branding
Carvana Visual Identity
With Carvana’s rapid growth and expanding customer base, the brand needed a visual identity that could keep pace. Anchored by the tagline "We’ll drive you happy", we set out to craft a brand evolution that was more expressive, confident, and equipped to support Carvana’s next chapter as a leader in tech-driven car buying.
We developed a comprehensive new visual identity that touched every part of the customer experience—from marketing and retail to product and social media. This included updated typography, color systems, iconography, and brand guidelines designed to scale with Carvana’s expanding reach.
Throughout the process, we collaborated closely with stakeholders across Brand, Product, and executive leadership to ensure the new identity felt authentically Carvana—refined, consistent, and ready to meet exceed the expectations of millions of customers nationwide.
