Branding
Value Tracker
The car in a customer’s driveway is likely one of the largest assets in their portfolio—yet most people have no idea what that asset is worth at any given moment. With Carvana Value Tracker, we set out to demystify car selling by creating a tool that offers real-time insight into a vehicle’s value.
We developed a look and feel that brought clarity, trust, and approachability to the experience. Our goal was to align with Carvana’s broader identity while giving Value Tracker its own distinctive voice—one that communicates credibility, transparency, and empowerment.
Through thoughtful design decisions incorporated throughout the identity, we reinforced Carvana’s ongoing commitment to transparency and driving people happy.
