Branding
Jimmie Johnson
Seven-time NASCAR champion Jimmie Johnson is one of the most iconic figures in motorsports history and his return to racing marked a major moment for both fans and the racing world. As a primary sponsor, Carvana partnered with JJ to launch a distinctive, fan-forward brand presence that connected his legacy with Carvana’s energy and innovation.
As the visual designer for Jimmie's 2024 season, I shaped the visual identity for the Jimmie Johnson x Carvana partnership by creating an identity that honored JJ's racing legacy while reflecting Carvana’s bold, modern aesthetic.
The work needed to feel as fast, confident, and memorable as the races themselves—while remaining unmistakably Carvana. Through high-powered visuals and a cohesive brand system, we brought the partnership to life in a way that resonated with both racing fans and Carvana’s broader audience.
